7 Reasons Why Your Ecommerce Business Should Use Magento

The eCommerce world is fast-moving and innovative so businesses that wish to thrive in a competitive marketplace must be agile and responsive to take advantage of growth opportunities. Magento eCommerce software is used extensively by businesses in a range of sectors, with approximately one-quarter using Magento globally to manage their digital retail platforms – a powerful indicator of the platform’s versatility and functionality.

If your eCommerce business is seeking a reliable platform for its online operations, why should you consider using Magento?

As an open-source software platform, Magento can be modified by users and developers to create a powerful, customised solution to their eCommerce platform management needs. Developers and users can modify the source code to embed additional features or functionality via add-ons or plug-ins, ensuring Magento fulfils each business’s individual needs and ambitions.

Magento comes with a more comprehensive suite of features and tools than any of its competitors to support online store owners as they manage their entire business. From product inception to customer checkout, every element of an eCommerce business can be enhanced, including front-office operations, such as marketing.

eCommerce Magento development is entirely scalable so that it can be adapted to meet the needs of any business, irrespective of its size, structure, or type. It’s as suited to a small and middle-sized enterprise (SME) as a large corporate company, with full customisation to meet their unique needs.

A significant strength of Magento is its ease of use, which can help eCommerce business owners to manage their stores more quickly and with less stress. Even if you have multiple stores, they can all be effortlessly handled from a single administration panel, saving time and effort. Simple-to-use features include:

• View and respond to product reviews.
• Multi-language format.
• Multiple currency options.
• Order management.
• Shipping.
• International currency support.

Often, business owners need to make informed decisions while on the move, particularly when managing an eCommerce store that has no physical presence. With Magento software, eCommerce owners can access the platform from any mobile device as all tools and features are customised and optimised for mobile as well as desktop.

eCommerce businesses depend on traffic directed from search engines, so Magento supports all search engine optimisation (SEO) components, including URLs, product descriptions, and tags. By creating and editing SEO components with highly relevant and searched-for keywords, eCommerce businesses benefit from increased inbound traffic and enhanced rankings on HTML, XML, and metadata. Additional tools increase average order value and conversion optimisation.

Magento is one of the best-performing eCommerce platforms, offering an enhanced user experience through fast page speed loading and rapid enquiry processing. A responsive website encourages customers to browse and reduces page abandonment, helping your business to maintain a professional image. 

MDOQ is the leading Magento management platform, offering fast hosting and a simple-to-use management console enabling you to deploy and configure your Magento site today

To find out more about Magento hosting, please get in touch today.

Image Source: Pixabay