It’s clear that the Magento platform saw some challenging times around 2.0. Now the dust has settled, we are seeing a winning formula for SME’s on a mission to innovate with Open Source. Hyvä Themes has been widely tipped to fill a big void for both merchants - to obtain high-performance - whilst developers can once again find their mojo with a platform stack which, once again oozes possibilities for innovation. 

SDS London are one company capitalising on this

sdslondon.co.uk embarked upon a Magento re-platform around 18 months ago, however after realising that the service and delivery was not as expected, they turned to ZERO-1 development partner. The project then took on a different shape in the form of a substantial rebuild and incorporation of Hyvä Themes and MDOQ Hosting. The launch finally happened earlier in 2022. 

“From that point the fun started. Everyone was enthused with ideas and ways to develop and grow the business. The old platform was stagnant in a way that updates could not easily happen. Now it really feels alive!” says Simon Ayers, Director at SDS.

“Since Launch, sdslondon.co.uk has undergone over 100 deployments, most of which are true zero-downtime. Using MDOQ Production Hosting and Hyva Themes, the site regularly gets the Lighthouse Fireworks. Furthermore, the ability using the Open Source foundation, to adapt and deliver new functionality to appeal to the clients customers, is immense” reports Arron Moss, Director at ZERO-1 & Co-Founder of MDOQ®

“We have so many developments underway, it’s hard to believe how we coped with such constraints before Magento 2” adds Simon.

Return on Investment

“From our early discussions it was clear that Progressive Web App was not the right move for us at the time, given the costs being 4x. We placed trust in our partnership with ZERO-1 and MDOQ and this paid off with a platform which now boasts better performance than PWA, better return on the initial build and much lower development costs for the future. PWA cannot compete with a well-executed Hyva/Magento project.” Reports Simon.


If you are using Magento Open Source or Adobe Commerce, looking for rapid development principles and want to keep ahead of your competition, Hyva Themes and MDOQ Hosting should be part of your brief.